For the AEM Content author and Strategist role, it is expected that you are an expert who knows how to author or put up the appropriate content in the right place and publish it. Here are some of the top interview questions for AEM Content Authors and Strategists roles in the IT industry!
The expectation is that you should be an expert in the extensive usage of at least one or two tools available in the market. AEM and WordPress are tools very popular and hot in the market right now.
Here are a few of the AEM Content Author / Content Strategist Interview Questions, you may try to prepare. You can also look up answers to the unanswered questions on the internet. We, as well, will keep this list updated with the most popular and best answer hyperlinks.
General Concept – Technical Questions
- What is CMS? What are the benefits of CMS? Have you worked on other CMS like WordPress, Drupal, Joomla, etc.?
- Which other CMS you have worked on and what difference do you find when compared to AEM?
- Can you brief me about the AEM platform? Its history, features, etc. What are Touch UI and Classic UI?
- What versions of AEM have you worked on? Give one or two differences between the two versions worked upon.
- How do you author content in AEM? What is meant by publishing, explain the end-to-end process. Have you done scheduled publishing?
- Explain four to five components you have worked on in AEM along with their features. How have you authored them? What are the OOTB components available in AEM?
- Have you done site-level configuration? Explain with one or two examples.
- What do you understand by site structure? How do you arrange or categorize content? Explain example. What is its benefit?
- Explain assets. What do you understand by DAM? How do you handle videos? What kind of video assets have you handled/authored?
- What is responsiveness? How is it achieved? How do images adapt as per the responsiveness?
- Any chance you have worked on AEM Screens?
- Explain Images as assets. What do you understand by renditions?
AEM Features Related Questions
- How can authors see the history or versions of the pages they have created?
- How can one do bulk publishing? What is page expiration and how does it help?
- What do you understand by personalization? How do you achieve it?
- Explain Taxonomy / Tags. What are they used for? What do you understand by “Related Contents”? How is achieved?
- Have you worked on a Live copy? What is MSM? Explain the steps of the live copy process.
- What do you mean by internationalization or i18n?
- What is your understanding of the environments in AEM? Which environment do you author the content in?
- What do you know about Content Fragments, Experience Fragments? Explain the difference between both.
- How will you restore a page deleted by mistake?
- What are the best practices for authoring a page? Can you organize or co-relate the terms – Template, Components, and Pages? Have you worked on editable templates?
- How do you strategize a page? Given the components, what is the best way to author a page if the design is not provided?
- Do you have some idea about the environmental setup of AEM Infrastructure? Do you what is author, publish, dispatcher, CDN, etc?
- Have you got a chance to work on AEM Forms?
- What is AEM workflow? Have you worked on creating an AEM workflow and for what purpose?
Process Oriented Questions
- What is the process for a site to go live?
- Which items should be part of the go-live checklist for a website built on AEM?
- What is the use of a link checker and how does it help?
- How do you get the content in your project from clients? What do you understand by the review process? Do you think, Is there any other way to get the content apart from the current process you follow?
- What do you understand about the 404 and 500 error codes?
- How do you test on devices? How will you test on devices in a constrained environment e.g. for a financial project?
Behavioral Questions
- What challenges have you faced and how have you resolved them recently?
- How do you interact with clients and get review comments?
- What are the best possible ways to counter counterargument a requirement?
- How do you adhere to design? Have you used any tools like Figma or Invision?
- How do you collaborate with the team? What is the primary mode of communication?
Further Readings / Important Links
For overall preparation for this role, go through the following links:
- https://experienceleague.adobe.com/docs/experience-manager.html?lang=en
- https://experienceleague.adobe.com/docs/experience-manager-learn/sites/overview.html?lang=en
- https://experienceleague.adobe.com/docs/experience-manager-learn/assets/overview.html?lang=en
Try to go through the topics where the usage point of view is explained. Like authoring, collaboration, basic configurations, etc. Also, explain the concepts along with a quick example if you have worked on something otherwise, avoid forcefully answering something which you don’t know. Be honest and true in the interview. Remember, no one is perfect but if you answer perfectly, whatever you know, it will be a good enough impression on the interviewer.
You should be clear with the core concepts and the tool’s features as sometimes, you will end up in a situation where you need to suggest something based on the client’s requirement which will give you good exposure and the upper hand among peers.
All the best for your interview. Let us know in the comments section or click on the applaud button below if this compilation of questions helped you in some way 🙂
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